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SEM
Search Engine Marketing is constantly evolving with new opportunities for impressions arriving daily. 50 Fish works to keep on top of the market so that our clients can focus on running their businesses.
50Fish specializes in Pay Per Click (PPC) and Affiliate advertising mediums. If you think one of these channels may be right for you, let us know and we would be happy to do an initial consultation to help you determine if the market looks profitable.
For larger corporations we also over 1-on-1 or group corporate training sessions on SEM.
Site Analytics
End the guess work and find out exactly how your customers are shopping. 50 Fish can tie your analytics directly into your shopping cart system to let you see how each of your campaigns and all of your marketing dollars are performing. Vital information to help you keep a leg up on the competition. Some of the information that can be pulled from analytics includes:
- E-Commerce conversion rates
- Individual campaign sales and conversion rates
- Shopping cart abandonment statistics
- Entry pages and keywords
- Traffic and Visitor segmentation
The statistics available are limitless and reports can be customized for your businesses needs.
On top of knowing your customers habits, 50 Fish can also help you study your competitions habits often times revealing untapped marketing channels to pursue. 50 Fish can provide detailed competitive analysis on individual companies or your industry as a whole.
Email Marketing
Email Marketing continues to be one of the most cost effective means of reaching out to your customers on a regular basis. 50 Fish provides design, development and copy writing to help keep your brand fresh in your customers' minds.
Following best practices for both email and landing page design, 50 Fish can create an effective email campaign or simply help you polish off your existing work. 50 Fish can also help you with your email list segmentation and list development strategies, both vital in developing an effective long-term campaign.
Using the services of Mail Chimp and Constant Contact to send your emails, we can track your open rates, click through rates and e-commerce conversion rates to make sure you are getting the most out of your marketing dollars.
Social Media
Businesses today are discovering that social media is not just a fad but essential for marketing their business. If you are not engaging online with your customers then you are missing out because more than likely your competitors are.
50 Fish helps clients with blogging, Facebook and Twitter. Not only does 50 Fish perform these services but also offers editing and consulting. 50 Fish works with Sarah Wallace, a social media services writer and consultant who has helped clients in a variety of industries with their social media. Wallace has spoken at social media conferences and breakfasts and attends regional and national social media events.
50 Fish’s Social Media Services may also tie in with 50 Fish’s Copy Writing and Public Relations services.
Copywriting
50 Fish provides copy writing services for both print and web. Copy writing services also include Search Engine Optimization for web copy by providing key word placement and anchor text for links. Copy writing services are provided in collaboration with Sarah Wallace, a professional writer for over twenty years who has written for organizations such as the Smithsonian, PBS and KPMG.
Press Releases
50 Fish provides public relations services which include press release writing and submission to online services like Pitch Engine and appropriate media outlets. Press releases are written by Sarah Wallace, a professional writer for over twenty years who has written press releases for clients in a variety of industries and have landed customer stories in the New York Times and NPR Radio. Any follow up to public relations can be tied in with 50 Fish’s Social Media Services.
